tjeerdtraats: voice of the customer*

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  1. Who are your customers? Are they businesses (B2B) or consumers (B2C)? The answer to this question is key to creating a world-class VoC program.

    B2B companies usually have a smaller number of customers (typically called “clients”) who often pay a significant amount for products or services, while B2C companies usually have many customers with a lower comparative price point.
    https://www.peoplemetrics.com/blog/listen-or-die/10-b2b-voc-and-b2c-voc-are-completely-different/
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  2. In my last blog post, I wrote about how to build a Voice of Customer (VoC) program depending on the maturity of your current program. Given the changes in customer expectations across all industries brought about by COVID-19, it is now essential that you rethink your VoC program with a “beginner's mind.”
    https://www.peoplemetrics.com/blog/5-recommendations-for-reopening-your-voc-program/
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Mopinion: The Leading Voice of customer Tool

Mopinion is a proud sponsor of voice of customer news. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Voice of customer Tools in order to collect Voice of customer. Mopinion takes it one step further and offers a solution to analyse and visualise Voice of customer results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.